It is clear, understanding target audience engagement begins with better media monitoring. Ortus serves communication teams through deeper coverage of television, radio, web, social and print content. You can now learn the insight you need, while
capturing more of your coverage, with Ortus media monitoring and measurement tools.
If you’ve tried other services or find your current media monitor lacking the support you want, give Ortus a try. We would be happy to demonstrate why so many professionals turn to Ortus for more complete media monitoring and measurement. Check out some of our media monitoring services below.
Editorial
We track your brand, your competition, your Industry or any topic of your choice and relevant news as it unfolds in real time. Our solutions help clients to stay on top of billions of real-time editorials (TV & Radio), print media, blogs and social media, and extract the insights they need to understand and drive brand perception for their companies. We assist you to use media intelligence to inform strategy, connect with your audience and measure success.
We provide daily email alerts, clipping services, back search (ad hoc) as well as overall media analysis or comparative analysis-based reports.
Some editorial quotes: “It takes many good deeds to build a good reputation, and only one bad one to lose it,” Benjamin Franklin, ‘The First American’.
Ad Tracking Service
We offer advertising monitoring services which notifies when and where your ads appear. Our solution enables brands and agencies to check that their ads have been placed correctly and according to their placement schedule (media plan). At the same time ensuring trademark protection, that franchises are adhering to the correct brand messaging and tracking ad replication.
With our solution, you can gain insight into how other brands are advertising or stay up-to-date with new products being advertised.
Media Coverage Reports
Ortus offers a media coverage report that displays your press coverage in a personalized eBook. This PR tool helps brands store or showcase their media coverage in a digital book. Agencies use our media coverage report to present their clients’ press coverage in a format that is customisable to suit their reporting needs. Your eBook is automatically generated and digitally delivered to you on a daily, weekly or monthly basis.
Audience Measurement
Ortus offers information about how many and what kind of people are listening to your radio program, watching your TV-show or advertising clip and engaging with your social media profiles. We enable you to use audience measurement to optimize your targeted advertising campaigns at the same time help you measure advertising campaign coverage and reach.
We also evaluate the effectiveness of your media plans and assist you in getting real-time data on your consumers’ behavior and habits, e.g. nature of the audience, amount of time spent viewing, content viewed, type of display utilized etc.
Tender Alert
We provide details of new or revised tenders that matches your product and services via email. Start receiving tenders today with Ortus Tender Alert.
